In its new format, the magazine adapted the content to target business readers. The modification was announced shortly after the launch on the market of magazine’s February edition.
The monthly ProMotor, published by Mediafax Group, appeared, according to latest BRAT data, in 6,500 copies per edition and sold around 3,300 copies per edition.
According to BRAT, ZF sold 7.910 copies per edition during the latest measurement wave, 7.405 of them on subscription.
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