Representatives from the biggest companies in international digital industry, known producers of online content, specialists in internet sales and communication agencies that made widely known marketing campaigns are coming to Bucharest, for 2 days, at ICEEfest.
ICEEfest (Interactive Central and Eastern Europe Festival) has this year also an impressive line up of speakers and guests that will present in Bucharest the latest novelties for CEE.
Digital marketing’s future will be the theme of discussion in the first day and will bring together professionals from Twitter, Skype, Facebook or Yahoo. In the second part of the day, ICEEfest’s stage will be taken by major companies that produce online content: from veterans like Forbes or BBC to projects that changes the rules of the game, like UpComing. The first day will also include a consistent session dedicated to the mobile revolution, with Windows Phoneand Shazam in the spotlight.
The second day of the festival will start under creativity’s sign, with the most spectacular campaigns of the year to be presented by renown agencies like DigitasLBi, SidLee, DDB or ZOO (part of Google). Next is programmed a session about online advertising’s revolution with AppNexus, Xaxis, LiveRail, Vivaki, Mindshare being just some of the companies what automated sales mean and how this will change the online industry.
After examples on how one can make digital journalism with the power of image, having Visua.ly, Branderati or Daily Motion as guests, the other half of day will be dedicated exclusively to generating online sales, where e-commerce specialists will be able to find out novelties from Google, Facebook, Future Candy or Dynamo.
All those will be completed with workshops and applied trainings, but also with Romanian IAB MIXX Awards and entertainment.
ICEEfest is organized by ThinkDigital, in partnership with Orange. The festivval reached to its 3rd edition and will take place in Bucharest, at Grand Cinema & More from Baneasa Shopping City, on June 12th and 13th. The tickets are available on www.iceefest.com.
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro