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MRM McCann, agenția Anului la Internetics. Campaniile pentru KFC, Coca-Cola și Sprite i-au adus punctajul maxim

 
MRM McCann, agenția Anului la Internetics. Campaniile pentru KFC, Coca-Cola și Sprite i-au adus punctajul maxim

INTERNETICS. Campaniile pentru KFC, Coca-Cola și Sprite i-au adus agenției MRM McCann titlul de Agenția Anului la Internetics.

Publicitate

Topul ediției Internetics din acest am a fost completat de Webstyler, Publicis România/Publicis One și Golin.

MRM // McCann a câștigat premii pentru lucrările „CokeStream Romania”, „Fakation” și „Little Money Big Fun” pentru KFC, „Wi Fi Tests” pentru KFC și „Sprite - uncool check-in”.

WEBSTYLER și-a adăugat încă șapte trofee în portofoliul de trofee Internetics, pentru campania Gândul - „Romanians Adopt Remainians”, „Star Wars Stunt” pentru Avstore, „Instacans” pentru Coca-Cola, „The Epic Call To Arms ” pentru Banca Transilvania.

Publicis România/Publicis One a câștigat cinci trofee, pentru „Bernie Speed Test”, „Mr. Bear Driver” și „Shop like a Jedi” pentru Carrefour.

Golin s-a clasat anul acesta pe locul patru conform numărului de puncte, cu 4 trofee pentru proiectele „Electric Castle, Unofficial Partners” și „Vanilla Skype, the first theatre play with an audience casting”.

Patru trofee pentru lucrări înscrise de Leo Burnett România cu Publicis One a obținut 4 trofee de argint: 3 cu TADAAAM by Telekom și unul cu „ABSOLUT Creator” în Digital Brand Experience.

 
CÂŞTIGĂTORII INTERNETICS 2016
 
 
 
CULTURE
 
 
Section: Viral Video
 
Silver:
 
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: Calin Clej /
Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
 
Nominees:
 
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: Calin Clej /
Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
 
 
 
 
Section: Viral Non Video
 
Gold:
 
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
 
Silver:
 
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
 
Work: Visit Bogata
Client: Bogata City Hall
Brand: Bogata City Hall
Author: Kinecto Isobar Bucharest
The team: Silvia Marinescu (Creative Stategist), Andrei Dumitrescu (Senior Art Director), Olivia Pop (Copywriter), Corina Craja (Social Media Manager), Radu Ionescu (Creative Director).
 
Nominee:
 
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
 
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
 
Work: Visit Bogata
Client: Bogata City Hall
Brand: Bogata City Hall
Author: Kinecto Isobar Bucharest
The team: Silvia Marinescu (Creative Stategist), Andrei Dumitrescu (Senior Art Director), Olivia Pop (Copywriter), Corina Craja (Social Media Manager), Radu Ionescu (Creative Director).
 
 
 
 
Section: Online Branded Content
 
Gold:
 
Work: Grolsch Opening Act
Client: Grolsch
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Not the case
The team: Agency Team: Irina Petrovici / Silviu Antohe / Eugen Suman / Ionut Avadanei / Marian Ciungu / Florin Ivan / Stefania Bercu / Cristina Schitco
Client Team: Cristina Gherman / Ingrid Viulet / Ioana Petrovici
 
Silver:
 
Work: CokeStream Romania
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu

MRM//McCann: Ioana Filip / Mihai Vasile / Ioana Ichim / Alina Nechita / Ionela Buta / Gina Zgubea / Andreea Sofrone Alexandra Gheorghiu/ Catalina Popescu

McCann: Dana Hogea / Laura Aldea / Amalia Jakab / Lia Bira / Alex Vasile

McCann PR: Alina Croitoru / Lavinia Chican
 
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom Prepaid
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan

Cient Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
 
 
Nominees:
 
Work: Grolsch Opening Act
Client: Grolsch
Brand: Grolsch
Author: Kubis Interactive
The team: Agency Team: Irina Petrovici / Silviu Antohe / Eugen Suman / Ionut Avadanei / Marian Ciungu / Florin Ivan / Stefania Bercu / Cristina Schitco
Client Team: Cristina Gherman / Ingrid Viulet / Ioana Petrovici
 
Work: CokeStream Romania
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu

MRM//McCann: Ioana Filip / Mihai Vasile / Ioana Ichim / Alina Nechita / Ionela Buta / Gina Zgubea / Andreea Sofrone Alexandra Gheorghiu/ Catalina Popescu

McCann: Dana Hogea / Laura Aldea / Amalia Jakab / Lia Bira / Alex Vasile

McCann PR: Alina Croitoru / Lavinia Chican
 
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom Prepaid
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan

Cient Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
 
Work: What’s your CNP? 
Client: L’Oréal Paris Romania 
Brand: Accord Parfait 
Author: Happy Digital 
Other agencies to credit: Zenith Media Romania 
The team: Anca Stefan / Andreea Cuibar / Smaranda Teleaba / Andra Costache / Laura Cristea / Razvan Mic / George Stanescu / Cosmin Stoica / Atena Florea / Dani Florea
 
 
 
Section: Online Advertising Games
 
Gold:
 
Work : Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun România
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica  / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
 
 
Nominees:
 
Work : Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica  / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
 
 
 
Work: ABSOLUT Creator
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Publicis Event - BTL agency
The team: Ada Musat / Alexandru Cristea / Matei Psatta / Gabriela Suciu / Alexandru Nicolescu / Razvan Capanescu / Cristian Balaci / Rares Bartos Alin Boeru
Client team: Radu Moldovan Petrut /
Andreea Munteanu

 
 
COMMUNITIES
 
Section: Brand Associated Communities
 
Silver:
 
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: The team: Calin Clej /
Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
 
 
Work: Craiova's Right of Reply
Client: BCR 
Brand: BCR
Author: Cohn and Jansen JWT
The team: Felicia Stoica / Edouard Cubassa / Alex Negoescu / Andrei Cohn / Arina Stoenică / Oana McGingley
Client team: Anca Rarău / Cornelia Pleșoianu / Mădălina Cazamir / Laura Moldovan
 
 
Nominee:
 
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: Calin Clej /
Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
 
 
Work: Craiova's Right of Reply
Client: BCR 
Brand: BCR
Author: Cohn and Jansen JWT
The team: Felicia Stoica / Edouard Cubassa / Alex Negoescu / Andrei Cohn / Arina Stoenică / Oana McGingley
Client team: Anca Rarău / Cornelia Pleșoianu / Mădălina Cazamir / Laura Moldovan
 
 
Work: From Noldi to Dewde
Client: PepsiCo
Brand: Mountain Dew
Author: Tribal Worldwide Romania
Other agencies to credit: OMD Romania
The team: Arnold Ronald Vieru / Laura Ionescu / Ema Ciceu / Bogdan Ciobanu / Catalina Ciorei / Cristina / Adina Militaru / Cora Diaconescu / Roxana Memetea
Client team:Sabina Huzum / Diana Lupescu / Cristina Radu 
 
Section: Brand Built Communities
 
Gold
 
Work: Electric Castle, Unofficial Partners
Client: Electric Castle
Brand: Electric Castle
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Thedeea Gherlan / Ana Trif / Raluca Manaila / Vasile Alboiu / Alin Marghidanu / Dan Costea / Maria Nagy /  Simina Zidaru / Alina Balan
 
Silver:
 
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
 
 
Nominees:
Work: Electric Castle, Unofficial Partners
Client: Electric Castle
Brand: Electric Castle
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Thedeea Gherlan / Ana Trif / Raluca Manaila / Vasile Alboiu / Alin Marghidanu / Dan Costea / Maria Nagy /  Simina Zidaru / Alina Balan
 
 
 
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
 
 
 
 
 
WEB
 
WEB PLATFORMS
 
 
Section: Websites
 
 No Winner:
 
 
Nominees:
 
Work: Nutricia.ro
Client: Nutricia Early Life Nutrition
Brand: Aptamil
Author: WEBSTYLER
 
 
Work: Staropramen - People & Tastes
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
The team: Andrei Cucoaneș / Oana Năstase / Ana Maria Duțu / Iulia Ștefănică / Raluca Enea / Adrian Ștefănescu / Corina Angearu
 
 
 
Section: Microsites
 
Silver:
 
Work: Orange My Heartbeats for Football
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Alin Marghidanu / Miruna Dumitrescu / Daniel Oprea /Valentin Nenu / Oana Mailat
 
Nominees:
 
Work: Orange My Heartbeats for Football
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Alin Marghidanu / Miruna Dumitrescu / Daniel Oprea /Valentin Nenu / Oana Mailat
 
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
 
 
 
 
 
SOCIAL MEDIA
 
Section: Social Media Pages
 
 
Silver
 
Work: Coca-Cola RO Facebook Page
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: The Coca-Cola Company
Other agencies to credit: UM, MRM, McCann PR, GMP, Webstyler
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Daria Gonta / Alina Ionescu / Nicoleta Eftimiu
 
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
 
 
 
Nominee:
 
Work: Lidl Surprinstagram
Client: Lidl Romania 
Brand: Lidl Romania
Author: Kaleidoscope Proximity
Other agencies to credit: not the case
The team: Miruna Ocnarescu / Ioana Brebu / Georgiana Hutanu / Andreea Strachina / Dan Petru / Pasolea Ionut / Rares Cinteza / Alexandra Buduru / Denisa / Vlad Visinescu
 
 
Work: Coca-Cola RO Facebook Page
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: The Coca-Cola Company
Other agencies to credit: UM, MRM, McCann PR, GMP, Webstyler
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Daria Gonta / Alina Ionescu / Nicoleta Eftimiu
 
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: n/a
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
 
 
Section: Social Media Apps
 
Silver:
 
Work: The VacuumHelper
Client: Groupe SEB
Brand: Rowenta
Author: Saatchi & Saatchi + The Geeks Romania / Publicis One
Other agencies to credit: MindShare Romania
The team: Paul Foltache / Roxana Ionescu / Ioana Teodorescu / George Ilițoi / Călin Radu / Cristina Huțu / Andreea Adamescu
Client team: Matei Goncea
 
Work: Staropramen ChefXperience 2015 
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
The team: Andrei Cucoaneș / Oana Năstase / Iulia Stefănică  / Ana Maria Duțu / Adrian Ștefănescu / Corina Angearu / Ionuț Andrei
 
 
 
Nominee:
Work: The VacuumHelper
Client: Groupe SEB
Brand: Rowenta
Author: Saatchi & Saatchi + The Geeks Romania / Publicis One
Other agencies to credit: MindShare Romania
The team: Paul Foltache / Roxana Ionescu / Ioana Teodorescu / George Ilițoi / Călin Radu / Cristina Huțu / Andreea Adamescu
Client team: Matei Goncea
 
 
Work: Staropramen ChefXperience 2015 
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
Other agencies to credit: -
The team: Andrei Cucoaneș / Oana Năstase / Iulia Stefănică  / Ana Maria Duțu / Adrian Ștefănescu / Corina Angearu / Ionuț Andrei
 
 
 
Section: Social Media Special Mechanics
 
Gold
 
Work: Fakation
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
 
Work: Little Money Big Fun
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania, Golin
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
Silver
 
Work: Where’s Mr. Applehead?
Client: Heineken Romania
Brand: Strongbow 
Author: Ogilvy Group
Other agencies to credit: Starcom MediaVest
The team: Albert Nica / Dani Macarie /Vlad Ionita / Silvia Gradinaru / Alexandra Bunda / Stefan Chiritescu / Alexandra Caciur / Maria Sarivan / Alina Bolfos / Monica Dudau
 
 
Nominees:
 
Work : Fakation
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
Work: Little Money Big Fun
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania, Golin
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
 
Work: Where’s Mr. Applehead?
Client: Heineken Romania
Brand: Strongbow 
Author: Ogilvy Group
Other agencies to credit: Starcom MediaVest
The team: Albert Nica / Dani Macarie /Vlad Ionita / Silvia Gradinaru / Alexandra Bunda / Stefan Chiritescu / Alexandra Caciur / Maria Sarivan / Alina Bolfos / Monica Dudau
 
 
Work: Dove - I like myselfie
Client: Unilever
Brand: Dove 
Author: Kubis Interactive
Other agencies to credit: Mindshare, Image PR, Cohn & Jansen JWT
The team: Andrei Bilan / Marius Goleanu / Eugen Suman / Laura Ionescu / Silviu Antohe / Talida Cristea  / Madalina Mezdrea / Luana Roth /Timeea Teodorescu
 
Alex Negoescu / Octavian Budai / Adina Stanescu / Diana Caracota / Miriam Ivanescu / Ruxandra Popescu / Ilinca Dumitrescu / Gabriela Gheorghe / Virgil Ghelmeci
 
Clara Berindean / Maria Bucur / Andreea Radu
 
Andra Gherasim / Ana-Maria Leoca
Client team: Luminita Gidea / Oana Onosie / Andra Sucioaia / Oana Sbarlea / Corina Savin



 
 
 
 


Section: Online PR Special Projects
 
Gold:
 
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
 
Silver:
 
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
 
Work: Star Wars Stunt
Client: AVstore
Brand: AVstore
Author: WEBSTYLER
 
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila /Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
 
 
Nominees:
 
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
 
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
 
Work: Star Wars Stunt
Client: AVstore
Brand: AVstore
Author: WEBSTYLER
 
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila /Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
 
 
Work: Craiova's Right of Reply
Client: BCR
Brand: BCR
Author: Cohn and Jansen JWT
The team: Felicia Stoica / Edouard Cubassa / Alex Negoescu / Andrei Cohn / Arina Stoenică / Oana McGingley

Client team: Anca Rarău / Cornelia Pleșoianu / Mădălina Cazamir / Laura Moldovan
 
 
Work: Little Money Big Fun
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania, Golin
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
 
 
 
 
 
MOBILE
 
Section: Mobile Apps
 
Gold:
 
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
 
 
Silver:
 
Work: Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica  / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
 
Nominees:
 
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
 
 
Work: Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica  / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
 
 
 
Section: Mobile Campaigns
 
Gold:
 
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: n/a
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
 
 
 
Silver:
 
Work: Instacans
Client: Coca Cola
Brand: Coca Cola
Author: WEBSTYLER & GMP
Other agencies to credit: Universal McCann
 
Nominees:
 
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: n/a
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
 
Work: Instacans
Client: Coca Cola
Brand: Coca Cola
Author: WEBSTYLER & GMP
Other agencies to credit: Universal McCann
 
 
 
 
 
DIGITAL BRAND EXPERIENCE
 
 
 
Gold:
 
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
 
 
Silver:
 
Work: Sprite - uncool check-in
Client: Coca-Cola Romania
Brand: Sprite
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Daria Gonta / Alina Ionescu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu

Ioana Filip / Mihai Titirig / Bogdan Teodorescu / Ionela Buta /Gina Zgubea / Andreea Sofrone / Mihai Nistor / Alexandra Gheorghiu / Ioana Zamfir  / Alin Sirbu / Amalia Jakab / Laura Aldea

Alina Croitoru / Lavinia Chican
 
 
Work: Shop like a Jedi
Client: Carrefour Romania
Brand: Carrefour
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Mihnea Gheorghiu / Irina Andreea Stoleru / Ruxandra Drilea / Alex Badila / Alexandra Murray / Corina Tudor / Camelia Efrimov / Bogdan Voina / Raluca Iacob / Ana-Maria Olaru

 
Work: ABSOLUT Creator
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Publicis Event - BTL agency, Starcom Mediavest Group - media agency 
The team: Ada Musat / Alexandru Cristea / Matei Psatta / Gabriela Suciu / Alexandru Nicolescu / Razvan Capanescu / Cristian Balaci / Rares Bartos Alin Boeru
Client team: Radu Moldovan Petrut /
Andreea Munteanu
 
 
Nominees:
 
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
 
Work: Sprite - uncool check-in
Client: Coca-Cola Romania
Brand: Sprite
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Daria Gonta / Alina Ionescu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu

Ioana Filip / Mihai Titirig / Bogdan Teodorescu / Ionela Buta /Gina Zgubea / Andreea Sofrone / Mihai Nistor / Alexandra Gheorghiu / Ioana Zamfir  / Alin Sirbu / Amalia Jakab / Laura Aldea

Alina Croitoru / Lavinia Chican
 
 
 
Work: Shop like a Jedi
Client: Carrefour Romania
Brand: Carrefour
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Mihnea Gheorghiu / Irina Andreea Stoleru / Ruxandra Drilea / Alex Badila / Alexandra Murray / Corina Tudor / Camelia Efrimov / Bogdan Voina / Raluca Iacob / Ana-Maria Olaru

 
Work: ABSOLUT Creator
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Publicis Event - BTL agency

Starcom Mediavest Group - media agency 


The team: Ada Musat / Alexandru Cristea / Matei Psatta / Gabriela Suciu / Alexandru Nicolescu / Razvan Capanescu / Cristian Balaci / Rares Bartos Alin Boeru
Client team: Radu Moldovan Petrut /
Andreea Munteanu
 
 
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: n/a
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
 
 
Work: Ciuc Radler Refresher
Client: Heineken Romania
Brand: Ciuc Radler
Author: Ogilvy Group
Other agencies to credit: not applicable
The team: Albert Nica / Adrian Diac / Paul Dersidan / Mihaela Stefanica / Bogdan Anghel / Stefan Chiritescu / Raluca Marin / Ana-Maria Ionita / Luiza Boerescu
 
 
Work: ESCAPE - the first 360° in Romania
Client: Samsung Romania
Brand: Samsung
Author: SPIDER
Other agencies to credit: The Practice MSLGROUP Romania - PR Agency, The Temple - Digital agency
The team: Millo Simulov / Gabriela Hiriț / Valentin Drăgoiu / Nona Oprișan / Adina Savin
 
 
Work: Take Leutu for a walk
Client: ING Romania
Brand: ING
Author: MullenLowe Profero
Other agencies to credit: Headvertising
The team: Vasile Alboiu / Christina Zodila / Vlad Hurjui / Valentin Nenu / Marina Badoi / Camelia Dobre
 
 
Work: Lenovo Hunger Eliminator Button
Client: Lenovo
Brand: Lenovo Gaming
Author: Digital Star
Other agencies to credit: Graffiti PR
The team: Ina Dănilă / Paul Cioc / Vladimir Belciug / Cristi Hâncu / Alex Tudorache / Corina-Maria Scheianu / Georgiana Lungu / Darin Choibi / Adriana Argeșeanu / Constantin Sava / Paul Argeșanu
 
 
 
 
 
INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
 
 
Section: FMCG- Food
 
NO WINNER
 
Nominee:
 
Work: Antrefrig Blue Piglet Lost His Voice
Client: Hame Romania
Brand: Antrefrig
Author: Graffiti BBDO
Other agencies to credit: GMP PR
The team:  Vlad Lazar / Andrei Nica / Ovidiu Hodorogea / Corina Zorzor / Cristina Schitco / Ana-Maria Feraru / Liviu Isop / Sorin Psatta
Client team: Sorin Bozdog / Monica Spiru
 
 
 
Section: FMCG- Drinks
 
NO WINNER
 
Nominee:
 
Work: Staropramen ChefXperience 2015
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
Other agencies to credit: -
The team: Andrei Cucoaneș / Oana Năstase / Iulia Stefănică / Ana Maria Duțu / Adrian Ștefănescu / Corina Angearu / Ionuț Andrei
 
 
 
Section: Services
 
No Winner
 
Nominees:
 
Work: Take Leutu for a walk
Client: ING Romania
Brand: ING
Author: MullenLowe Profero
Other agencies to credit: Headvertising
The team: Vasile Alboiu / Alin Marghidanu / Christiana Zodila / Vlad Hurjui / Valentin Nenu / Marina Badoi / Camelia Dobre
 
 
Work: BRD Today's success lies in yesterday's failures
Client: BRD
Brand: BRD
Author: Jazz
The team: Alina Varlanuta / Raluca Matei / Andreea Ghenoiu / Valentin Suciu / Georgiana Rotaru / Loredana Saru / Irina Pencea
Client team: Gabriela Simion / Mircea Tomescu / Mihaela Olaru / Luiza Vrinceanu / Irina Alexandrescu / Diana Falan / Adrian Enculescu / Corina Ogrodnic
 
 
 
Section: Art, Culture, Media and Entertainment
 
Winner:
 
Work: Vanilla Skype, the first theatre play with an audience casting 
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The tea Autor: Petrişor Obae petrisor.obaepaginademedia.ro

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