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How much Adevarul Holding’s brands worth? Click is the most expensive


CLICKThe brand „Click!”, a tabloid published by Adevarul Holding (company in insolvency), is valued to Euro 3.1M, according to Adevarul’s organization plan, published on Catalin Tolontan’s blog.


Also, according to the evaluator, APWIN SRL, the company has actives worth Euro 14M, „money that could be athered if the actives would be sold if the company enters faliment”. Most valuable brand is Click! (Euro 3,1M), while Dilema Veche is estimated to Euro 144.000, Historia – Euro 77.000 and Tango – Euro 48.000.

The creditors committee accepted Adevarul Holing’s reorganization plan. BCR, Pro TV, Pro Video and Kanal D are among the companies that will receive nothing from the debts of millions of RON Adevarul Holding has to them.

The judicial administrator of Adevarul Holding - Servicii Reorganizare şi Lichidare SPRL – will receive Euro 10.000 / month and a success fee of Euro 300.000.

Adevarul Holding’s reorganization plan was approved, leaving BCR, Pro TV and Pro Video with unrecovered debts worth in total Euro 8M. From the totab debts of RON 405M (over Euro 90M), the company wants to pay 4% in 3 years, with the money oing to Elida Media Consulting (RON 11,2M), Bucharest’s Public Finances Authorities (RON 5,5M) and employees (RON 800.000).

The other 175 creditors won’t see any money and among them are also the advertising agencies Oddyssey (insolvent), Media Broker, DBV Media House and Media Investment

Translation provided by AdHugger

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Autor: Carmen Maria Andronache

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