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TBWA and FRIENDS Advertising join forces on Romanian market


publicitate online Dailybusiness.roTBWA Bucharest, part of TBWA Worldwide and the local independent agency Friends Advertising, today announce that they will combine their operations in Romania. The newly combined agency - Friends TBWABucharest, will take responsibility for TBWA’s existing local and international client base in Romania, governed by an affiliation agreement.


The business will be headed by Friends’ management team and a substantial number of TBWA employees will move to Friends Advertising’s office close to the Old Town of Bucharest. TBWA’s current Managing Director in Bucharest, Doris Danner, will assist with the transition of business to FRIENDS Advertising.

„TBWA is the perfect partner, with some of the most exciting creative agencies worldwide, a great client base and cool strategic tools such as Disruption®.”, Sorin Tranca, Managing Partner & founder Friends Advertising, said.

„It is great to have FRIENDS join the TBWA family. They are as passionate about the business as we are and their appreciation of creativity make them the ideal partner for us in Romania. This was clear from the moment we met first”, Doris Danner, Regional Director TBWA Europe, added .

Translation provided by AdHugger

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Autor: Carmen Maria Andronache

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