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Mona Opran to represent Romania in Euro Effie 2014 jury


Mona-OpranMona Opran, Chief Operating Officer Centrade Saatchi & Saatchi, is the Romanian juror in Euro Effie 2014′s jury, competition judging the best campaigns building regional brands.


Mona Opran is the only representative of a Romanian advertising agency part of Euro Effie’s jury, that will be presided by Geoff Seeley, Global Communications Planning Director Unilever.

“I was honored by the invitation I received and I am happy to be part of this edition’s jury (…) We are living in times when clients are putting a thin line between intense analysis and intense emotion. For me, effective communication for a brand doesn’t resume to the quantity of obtained statistics, but to the answer of one single question the clients are addressing brands: “How it will improve my life”. We are talking about understanding emotion and value behind an info a brand sends via these statistics”, said Mona Opran.

The 18th edition of Euro Effies takes place in Bruxelles on September 17-18. Euro Effies are organized for 18 years by European Association of Communication Agencies (EACA), in partnership with Euronews and with support from European Council of Publishers, TIME, Fortune, WARC,, Procter & Gamble, Nielsen, creativebrief, EurActiv and Viva Xpress Logistics.

Translation provided by AdHugger

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Autor: Carmen Maria Andronache

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