Mona Opran, Chief Operating Officer Centrade Saatchi & Saatchi, is the Romanian juror in Euro Effie 2014′s jury, competition judging the best campaigns building regional brands.
Mona Opran is the only representative of a Romanian advertising agency part of Euro Effie’s jury, that will be presided by Geoff Seeley, Global Communications Planning Director Unilever.
“I was honored by the invitation I received and I am happy to be part of this edition’s jury (…) We are living in times when clients are putting a thin line between intense analysis and intense emotion. For me, effective communication for a brand doesn’t resume to the quantity of obtained statistics, but to the answer of one single question the clients are addressing brands: “How it will improve my life”. We are talking about understanding emotion and value behind an info a brand sends via these statistics”, said Mona Opran.
The 18th edition of Euro Effies takes place in Bruxelles on September 17-18. Euro Effies are organized for 18 years by European Association of Communication Agencies (EACA), in partnership with Euronews and with support from European Council of Publishers, TIME, Fortune, WARC, Adforum.com, Procter & Gamble, Nielsen, creativebrief, EurActiv and Viva Xpress Logistics.
Translation provided by AdHugger
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