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Câștigătorii PR Awards. Graffiti - agenția anului. Avon și Durex, cei mai premiați clienți

 
Câștigătorii PR Awards. Graffiti - agenția anului. Avon și Durex, cei mai premiați clienți
Foto: Facebook / PR Awards

 PR Awards și-a desemnat câștigătorii din acest an. Evenimentul, care a ajuns la ediția 18-a, s-a desfășurat pentru prima dată în online din cauza pandemiei de coronavirus.

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Cine a câștigat titlul de cea mai bun agenție?

La fel ca anul trecut, Graffiti PR a reușit să își păstreze „titlul” și a primit premiul de cea mai bună agenție a anului. Pe lângă acest premiu a mai primit și alte 13 trofee, dintre care patru au fost Gold.

Multe premii a luat și MLS The Practice - șase, în timp ce McCann PR a avut trei distincții.

Printre cele mai premiate campanii a fost cea de la Durex, „The Right Condom”, realizată de agenția Minio Studio. A primit un Gold și două premii Silver.

De asemenea, AVON s-a ales cu șase distincții și premiul „PR In-house Team of the Year”, un Gold și cinci Silver.

În cadrul campaniei #respectjurnaliștii, agenția Tudor Communication acâștigat aurul pentru categoria „Cea mai bună comunicare în sectorul public”.

Campania a avut 10 traininguri gratuite. Au participat peste 200 de jurnaliști, cu o medie de 20 jurnaliști/training – ziariști din presa online, presa glossy, TV, radio, iar trecerea în online a făcut posibilă participarea jurnaliștilor din București, Iași, Constanța, Cluj, Timișoara, Brașov, Baia Mare, Reșița.

De notat și performanța Confident Communications, agenție specializată în tech. Aflată la prima participare la PR Awards a reușit să câștige titlul de “Small Consultancy of the year”.

Paginademedia.ro vă prezintă finaliștii ediției a 18-a a PR Awards, via prawards.ro:

Corporate Communication

Golden Award for Excellence

Beans&Dots, IaLoc.ro, ACME Industries: Support Small Businesses

Silver Award for Excellence

Carrefour Romania & Graffiti PR: We Open the Romanian Wine

Urgent Cargus & Graffiti PR: Never Have I ever Sent

Brand PR – Existing products and services

Golden Award for Excellence

AmRest | Burger King & MSL The Practice, Publicis, Zenith: V-Day for Unnoficial Relationships

Silver Award for Excellence

Avon Romania & GMP PR: A different kind of Easter

Class & Boomerang & The Public Advisors: Introducing ‘shaorma’ in the Dictionary

Unilever & WefflerMark, Momentum: Domestos supports the hygiene in schools

Brand PR – New products and services

Golden Award for Excellence

PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign

Silver Award for Excellence

Durex & Minio Studio: The Right Condom

Sun Plaza & Minio Studio: Sun Plaza App

Crisis Management, Risks and Opportunities

Golden Award for Excellence

Urgent Cargus & Graffiti PR: Never Have I ever Sent

Silver Award for Excellence

Regina Maria & McCann PR: Partnering for health amidst pandemic

Digital PR

Golden Award for Excellence

Philips Romania, Airly & Red Dots: Romania Breathes. We want fresh air

Silver Award for Excellence

Durex & Minio Studio: The Right Condom

ING Bank & Jazz Communication: The #goodplace

OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu

Social Media

Golden Award for Excellence

AmRest | Burger King & MSL The Practice, Publicis, Zenith: V-Day for Unnoficial Relationships

Silver Award for Excellence

Avon Romania & GMP PR: A different kind of Easter

McDonald’s & Graffiti PR, Tribal Worldwide Romania, OMD: McDelivery Night In

OTP Bank Romania & GMP PR: Banca de Multumiri

Internal communication

Golden Award for Excellence

ING Bank: #Doyourthingathome

Silver Award for Excellence

Blue Point & Crafters: The blue point experience

Graffiti PR: Rebuilding our Universe

Ubisoft: U Matter

Employer Branding

Golden Award for Excellence

Servier Pharma & Graffiti PR: The Good Lab

Silver Award for Excellence

Mega Image: 12 Acts of kindness

Raiffeisen Bank & MSL The Practice: Social Media Heroes

Corporate Social Responsibility

Golden Award for Excellence

Carrefour & Graffiti PR: We put a price on plastic

Silver Award for Excellence

AVON & Kaufland: Pink Relay – Cancel Cancer

Carrefour & Graffiti PR: Extraordinary Charitable Christmas Concert

Carrefour, EY, Gault & Millau, Biodeck, Microgreens: #dingrija

Environmental communication

Golden Award for Excellence

Asociația Act for Tomorrow: #WaterACT – Face to face with marine litter

Silver Award for Excellence

Carrefour & Graffiti PR: We put a price on plastic

Media Relations & Influencer Relations

Golden Award for Excellence

Zi de Bine Association & The Public Advisors, WOPA & Circles Colab, ACME Industries: Shield for hospitals

Silver Award for Excellence

BRIO® & The Public Advisors: Invest with BRIO®

Dertour & GMP PR: Reinventing holidays at the tourism fair

OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu     

Public Affairs, Advocacy, Lobby

Golden Award for Excellence

Alianța România Fără Orfani: A family for every child

Silver Award for Excellence

Societatea Civilă de Avocați Iordăchescu & Asociații & PR & MORE: Justice for Marius Balo!

NGOs

Golden Award for Excellence

Fundația Vodafone România & Next Advertising: Bright Sky Ro

Silver Award for Excellence

Asociația Autism Voice: Autism Voice Line

Asociația Envision & Jazz Communication & Conan PR & NEXT: Your birthday rewrites the story

Communication in the public sector

Golden Award for Excellence

Tudor Communication: #RespectJournalists

Silver Award for Excellence

Graffiti PR & Europa FM: #1suntemtoti

Communication in financial sector

Golden Award for Excellence

Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro-2

Silver Award for Excellence

Banca Transilvania & MSL The Practice: PeopleOath

UniCredit Bank & Graffiti PR: Start Major

Communication in medical sector

Golden Award for Excellence

Durex & Minio Studio: The Right Condom

Silver Award for Excellence

Pfizer & Tuio: #ItsThatEasy

Tech PR

Golden Award for Excellence

PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign

Silver Award for Excellence

Sun Plaza & Minio Studio: Sun Plaza App

Telekom România & V+O Communication: Keep Romania Connected

Culture, Art

Golden Award for Excellence

Raiffeisen Bank & DC Communication: Raiffeisen Art Proiect: Stagiune Virtuala

Silver Award for Excellence

Overground Music & Freelancers Dona Teșcovschi, Simina Ignat: The release of byron’s new album

Qreator by Iqos & Kubis, McCann PR: Home Together Edition

Fashion & Lifestyle

Golden Award for Excellence

Avon Romania & GMP PR: A different kind of Easter

Silver Award for Excellence

About You & Graffiti PR: From Zero to Hero

Sport & Entertainment

Golden Award for Excellence

PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign

Silver Award for Excellence

Asociația Gaming Week & Dăescu Borțun Olteanu: Gaming Marathon

Budget-, Creativity+

Golden Award for Excellence

Asociația Envision & Jazz Communication & Conan PR & NEXT: Your birthday rewrites the story

Silver Award for Excellence

Organizația Salvați Copiii & Kubis: A fearless world

Zi de Bine Association & The Public Advisors, WOPA Circles Colab, ACME Industries: Shield for hospitals

Events

Golden Award for Excellence

About You & Graffiti PR: From Zero to Hero

Silver Award for Excellence

H&M Romania & Graffiti PR: #ProjectLove

Website, Intranet, Blog, Facebook, Instagram

Samsung Electronics Romania & MSL The Practice: Samsung Electronics Romania Instagram Page

Internal newsletter

McCann PR & McCann PR: In Other News

Annual report

Raiffeisen Bank Romania & The CSR Agency: 2019 Raiffeisen Bank Romania Sustainability Report

Press kit

Sephora & Galeriu & Partners: Water Power by Sephora

External publications

Asociația Fascination & SmartPoint PR: Știința Altfel: A different approach to science classes

Sponsorship

PENNY & MSL The Practice: BufKids: the foundation of a future

Video productions

PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign

Podcast

Zaga Brand & Institutul Național al Patrimoniului & Zaga Brand: Digital Historytellers Podcast

PR In-House Team of the Year

Avon Romania

Small Consultancy of the Year

Confident Communications

PR Agency of the Year

Graffiti PR

PR Innovator of the Year

Urgent Cargus & Graffiti PR: Never Have I ever Sent

Best Use of PR Measurement & Evaluation

Carrefour & Graffiti PR: We put a price on plastic

 

 

Autor: Daniel Samoilă daniel.samoilapaginademedia.ro

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