PR Awards și-a desemnat câștigătorii din acest an. Evenimentul, care a ajuns la ediția 18-a, s-a desfășurat pentru prima dată în online din cauza pandemiei de coronavirus.
Cine a câștigat titlul de cea mai bun agenție?
La fel ca anul trecut, Graffiti PR a reușit să își păstreze „titlul” și a primit premiul de cea mai bună agenție a anului. Pe lângă acest premiu a mai primit și alte 13 trofee, dintre care patru au fost Gold.
Multe premii a luat și MLS The Practice - șase, în timp ce McCann PR a avut trei distincții.
Printre cele mai premiate campanii a fost cea de la Durex, „The Right Condom”, realizată de agenția Minio Studio. A primit un Gold și două premii Silver.
De asemenea, AVON s-a ales cu șase distincții și premiul „PR In-house Team of the Year”, un Gold și cinci Silver.
În cadrul campaniei #respectjurnaliștii, agenția Tudor Communication acâștigat aurul pentru categoria „Cea mai bună comunicare în sectorul public”.
Campania a avut 10 traininguri gratuite. Au participat peste 200 de jurnaliști, cu o medie de 20 jurnaliști/training – ziariști din presa online, presa glossy, TV, radio, iar trecerea în online a făcut posibilă participarea jurnaliștilor din București, Iași, Constanța, Cluj, Timișoara, Brașov, Baia Mare, Reșița.
De notat și performanța Confident Communications, agenție specializată în tech. Aflată la prima participare la PR Awards a reușit să câștige titlul de “Small Consultancy of the year”.
Paginademedia.ro vă prezintă finaliștii ediției a 18-a a PR Awards, via prawards.ro:
Corporate Communication
Golden Award for Excellence
Beans&Dots, IaLoc.ro, ACME Industries: Support Small Businesses
Silver Award for Excellence
Carrefour Romania & Graffiti PR: We Open the Romanian Wine
Urgent Cargus & Graffiti PR: Never Have I ever Sent
Brand PR – Existing products and services
Golden Award for Excellence
AmRest | Burger King & MSL The Practice, Publicis, Zenith: V-Day for Unnoficial Relationships
Silver Award for Excellence
Avon Romania & GMP PR: A different kind of Easter
Class & Boomerang & The Public Advisors: Introducing ‘shaorma’ in the Dictionary
Unilever & WefflerMark, Momentum: Domestos supports the hygiene in schools
Brand PR – New products and services
Golden Award for Excellence
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Silver Award for Excellence
Durex & Minio Studio: The Right Condom
Sun Plaza & Minio Studio: Sun Plaza App
Crisis Management, Risks and Opportunities
Golden Award for Excellence
Urgent Cargus & Graffiti PR: Never Have I ever Sent
Silver Award for Excellence
Regina Maria & McCann PR: Partnering for health amidst pandemic
Digital PR
Golden Award for Excellence
Philips Romania, Airly & Red Dots: Romania Breathes. We want fresh air
Silver Award for Excellence
Durex & Minio Studio: The Right Condom
ING Bank & Jazz Communication: The #goodplace
OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu
Social Media
Golden Award for Excellence
AmRest | Burger King & MSL The Practice, Publicis, Zenith: V-Day for Unnoficial Relationships
Silver Award for Excellence
Avon Romania & GMP PR: A different kind of Easter
McDonald’s & Graffiti PR, Tribal Worldwide Romania, OMD: McDelivery Night In
OTP Bank Romania & GMP PR: Banca de Multumiri
Internal communication
Golden Award for Excellence
ING Bank: #Doyourthingathome
Silver Award for Excellence
Blue Point & Crafters: The blue point experience
Graffiti PR: Rebuilding our Universe
Ubisoft: U Matter
Employer Branding
Golden Award for Excellence
Servier Pharma & Graffiti PR: The Good Lab
Silver Award for Excellence
Mega Image: 12 Acts of kindness
Raiffeisen Bank & MSL The Practice: Social Media Heroes
Corporate Social Responsibility
Golden Award for Excellence
Carrefour & Graffiti PR: We put a price on plastic
Silver Award for Excellence
AVON & Kaufland: Pink Relay – Cancel Cancer
Carrefour & Graffiti PR: Extraordinary Charitable Christmas Concert
Carrefour, EY, Gault & Millau, Biodeck, Microgreens: #dingrija
Environmental communication
Golden Award for Excellence
Asociația Act for Tomorrow: #WaterACT – Face to face with marine litter
Silver Award for Excellence
Carrefour & Graffiti PR: We put a price on plastic
Media Relations & Influencer Relations
Golden Award for Excellence
Zi de Bine Association & The Public Advisors, WOPA & Circles Colab, ACME Industries: Shield for hospitals
Silver Award for Excellence
BRIO® & The Public Advisors: Invest with BRIO®
Dertour & GMP PR: Reinventing holidays at the tourism fair
OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu
Public Affairs, Advocacy, Lobby
Golden Award for Excellence
Alianța România Fără Orfani: A family for every child
Silver Award for Excellence
Societatea Civilă de Avocați Iordăchescu & Asociații & PR & MORE: Justice for Marius Balo!
NGOs
Golden Award for Excellence
Fundația Vodafone România & Next Advertising: Bright Sky Ro
Silver Award for Excellence
Asociația Autism Voice: Autism Voice Line
Asociația Envision & Jazz Communication & Conan PR & NEXT: Your birthday rewrites the story
Communication in the public sector
Golden Award for Excellence
Tudor Communication: #RespectJournalists
Silver Award for Excellence
Graffiti PR & Europa FM: #1suntemtoti
Communication in financial sector
Golden Award for Excellence
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro-2
Silver Award for Excellence
Banca Transilvania & MSL The Practice: PeopleOath
UniCredit Bank & Graffiti PR: Start Major
Communication in medical sector
Golden Award for Excellence
Durex & Minio Studio: The Right Condom
Silver Award for Excellence
Pfizer & Tuio: #ItsThatEasy
Tech PR
Golden Award for Excellence
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Silver Award for Excellence
Sun Plaza & Minio Studio: Sun Plaza App
Telekom România & V+O Communication: Keep Romania Connected
Culture, Art
Golden Award for Excellence
Raiffeisen Bank & DC Communication: Raiffeisen Art Proiect: Stagiune Virtuala
Silver Award for Excellence
Overground Music & Freelancers Dona Teșcovschi, Simina Ignat: The release of byron’s new album
Qreator by Iqos & Kubis, McCann PR: Home Together Edition
Fashion & Lifestyle
Golden Award for Excellence
Avon Romania & GMP PR: A different kind of Easter
Silver Award for Excellence
About You & Graffiti PR: From Zero to Hero
Sport & Entertainment
Golden Award for Excellence
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Silver Award for Excellence
Asociația Gaming Week & Dăescu Borțun Olteanu: Gaming Marathon
Budget-, Creativity+
Golden Award for Excellence
Asociația Envision & Jazz Communication & Conan PR & NEXT: Your birthday rewrites the story
Silver Award for Excellence
Organizația Salvați Copiii & Kubis: A fearless world
Zi de Bine Association & The Public Advisors, WOPA Circles Colab, ACME Industries: Shield for hospitals
Events
Golden Award for Excellence
About You & Graffiti PR: From Zero to Hero
Silver Award for Excellence
H&M Romania & Graffiti PR: #ProjectLove
Website, Intranet, Blog, Facebook, Instagram
Samsung Electronics Romania & MSL The Practice: Samsung Electronics Romania Instagram Page
Internal newsletter
McCann PR & McCann PR: In Other News
Annual report
Raiffeisen Bank Romania & The CSR Agency: 2019 Raiffeisen Bank Romania Sustainability Report
Press kit
Sephora & Galeriu & Partners: Water Power by Sephora
External publications
Asociația Fascination & SmartPoint PR: Știința Altfel: A different approach to science classes
Sponsorship
PENNY & MSL The Practice: BufKids: the foundation of a future
Video productions
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Podcast
Zaga Brand & Institutul Național al Patrimoniului & Zaga Brand: Digital Historytellers Podcast
PR In-House Team of the Year
Avon Romania
Small Consultancy of the Year
Confident Communications
PR Agency of the Year
Graffiti PR
PR Innovator of the Year
Urgent Cargus & Graffiti PR: Never Have I ever Sent
Best Use of PR Measurement & Evaluation
Carrefour & Graffiti PR: We put a price on plastic
Autor: Daniel Samoilă daniel.samoilapaginademedia.ro
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