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"Vendredi, tout est permis” – a format watched by millions of French, acquired by Antena 1

 

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Antena 1 acquired a new French show format, Totul e permis / Vendredi, tout est permis (Anything Goes – English name), that scored very good audiences in France since the launch.

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The first edition of the show, broadcasted by TF1 in December 2011, had 1.7M viewers, according to tele.premiere.fr. Over time, show’s audience increased and reached, in

January 2012, to 3.3M viewers, according to Médiamétrie.
Antena 1 acquired the broadcasting rights for 8 episodes, while Globo Brasil did the same for 20 and 1+1 Ucraina for 10.

The format is one with celebrities – six or seven of them - that are subjected to different amusing tests.

The latest audience data for “Vendredi, tout est permis”, for August 6th edition, placed TF1 on the 1st place in the second part of the evening, with 2.2M viewers
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