Andreea Boaca became, in the start of the year, the new General Manager of Romanian digital agency iLeo, with Mugur Pătraşcu continuing as Managing Partner.

Previous to this appointment, Boaca was Brand Communication Director within Leo Burnett & Target advertising agency.

As General Manager iLeo, Andreea will coordinate the activity of all agency’s departments, with focus on team’s specialization, improving the relationship with the actual clients, improving and consolidating the business on the new communication trends and maintaining iLeo’s position on Romanian digital communication market.

Andreea Boaca (38 y.o.) has 13 years of experience in advertising and communication, 12 of them as member of Leo Burnett Group’s team. She started as Brand Communication Executiv and went up in ranks, taking over bigger and bigger managerial and profesional responsabilities. Her last position within Leo Burnett&Target was of Brand Communication Director.

Translation provided by AdHugger