Skip to main content

INOVATIV. Gala Internetics „recreată” în jocul Minecraft. Competiția și-a aflat câștigătorii: MRM - agenția anului și KFC - clientul anului

 
INOVATIV. Gala Internetics „recreată” în jocul Minecraft. Competiția și-a aflat câștigătorii: MRM - agenția anului și KFC - clientul anului

INOVATIV. Gala Internetics din acest an schimbă felul în care se fac evenimentele online. Competiția de digital și publicitate și-a desemnat câștigătorii într-un decor de joc video - Minecraft și într-un Ateneu reprodus digital. 

Evenimentul, prezentat de Andi Moisescu, a fost reacreat digital cu totul: Ateneul, scena, câștigătorii, publicul, chiar și trupa Vița de Vie care a ținut un concert la distanță. 

Publicitate

Înainte de lista câștigătorilor, câteva imagini din timpul transmisiunii online de aseară:

Varianta digitală a Ateneului a fost construită în jocul video Minecraft cu sprijinul echipei Nexus Gaming.

Ediția de aseară a marcat și 20 de ani de Internetics. 

MRM România a câștigat titlul de „Agenția Anului”, fiind cea mai premiată agenție din competiției. De asemenea, KFC a fost desemnat „Clientul Anului”. 

Grand Prix-ul a fost adjudecat de o campanie MRM pentru Rom: Toma Corunt for president. Mișcarea face parte din campania „Senzații Tari la Vot”, prin care s-a lansat și candidatura la președinție a lui Toma Corunt, un candidat 100% fictiv.

În același proiect, brandul de ciocolată Rom și-a schimbat ambalajul, într-o campanie de îndemn la vot.

VIDEO. Tu votezi. România câștigă. Senzații tari la vot

Campaniile care au fost premiate cu GOLD: 

SOCIAL MEDIA

Viral Video: The Last of Us Part II Launch Campaign pentru PlayStation, de SmartPoint Consulting

Viral Non Video: Valentine’s Day for Unofficial Relationships pentru Burger King, de MSL The Practice/ Publicis Romania

Influencer Marketing: A Fearless World pentru Ora de net – anti-cyberbullying platform, de Kubis

ONLINE BRANDED CONTENT

ROM – Toma Corunt for president pentru Rom Autentic, de MRM Romania. 

KFC - The Croppers pentru KFC, de MRM

DIGITAL BRAND EXPERIENCE

KFC - Killer Discounts pentru KFC, de MRM

GAMIFICATION

Rompetrol Stay pentru Rompetrol, de GMP+WEBSTYLER

Digital Campaigns

FMCG - Food: ROM – Toma Corunt for president pentru Rom Autentic, de MRM

Retail: KFC - The Croppers pentru KFC, de MRM

KFC - Killer Discounts pentru KFC, de MRM

Câștigătorii și nominalizații la Internetics 2020 pentru fiecare categorie: 

Category 1: Digital Platforms

1.1. SITES

Microsites

SILVER

Work: Happy Ending Stories
Client: Apa Nova
Brand: Apa Nova
Author: Porter Novelli Public Relations

Nominee:

Work: A Fearless World
Client: Save the Children NGO
Brand: Ora de net – anti-cyberbullying platform
Author: Kubis
Team: Alin Marghidanu, Creative Director // Maria Teodorof, Group Creative Director // Anca Masek, Senior Art Director // Marius Goleanu, 3D artist // Cristina Schițco, Group Account Director // Ruxandra Șulea, Account Executive // Ștefan Chirițescu, Head of Strategy // Ștefania Bercu, Strategic Planner // Maria Man, Social Media Manager // Daniel Placintă, Chief Technology Officer // Dani Ivan, Team Leader // Silviu Ștefanescu, Senior Front-End Developer // Paul Mustăcescu, Back-End Developer // Ionuț Avadanei: Director of Photography // Marian Ciungu: Editor & Photographer // Teodora Stoica, Manager proiect Salvati Copiii // Andreea Hurezeanu, Coordonator parteneriate și promovare Salvati Copiii


1.2. MOBILE

Mobile Apps

SILVER

Work: Mobile app “Contul meu REGINA MARIA”
Client: REGINA MARIA The Private Healthcare Network
Brand: REGINA MARIA The Private Healthcare Network
Author: Tremend Software, Softeh Plus
Team: Andreea Stan – Digital Marketing Specialist, Reteaua Privata de Sanatate REGINA MARIA // Lucian Pantece – Manager Aplicatii Digitale, Reteaua Privata de Sanatate REGINA MARIA // Simona Teodoroiu – Digital Marketing Manager, Reteaua Privata de Sanatate REGINA MARIA // Greta Redeleanu – Marketing Director, Reteaua Privata de Sanatate REGINA MARIA // Florin Oniu – Project Manager, Tremend Software Consulting // Cristian Vijaeac - Software Engineer, Tremend Software Consulting // Ruben Bacanu - Software Engineer, Tremend Software Consulting // Andrei Buclea - Associate QA Engineer, Tremend Software Consulting // Razvan Iacobescu - Engineering Manager, Tremend Software Consulting // Curban-Gazi Edvin – DevManager, Softeh Plus // Bogdan Cristian Razvan - Technical Leader, Softeh Plus // Marcu Denis-George - Developer, Softeh Plus // Popescu Alexandru - Developer, Softeh Plus // Militaru Florin - Developer, Softeh Plus // Zaharia Eduard George - Developer, Softeh Plus // Modreanu Roxana - DevOps Technical BA, Softeh Plus


Mobile Campaigns

SILVER

Work: Rompetrol Stay
Client: Rompetrol
Brand: Rompetrol
Author: GMP+WEBSTYLER
Other credits: Droids you are looking for // Screen Native // United Media
Team: Ioana Enache // Olga Ionescu // Serghei Sevcenco // Costin Marcu // Sorina-Fister Talasman // Teodora Dumitrescu // Cosmin Bumbacea // Rebecca Juverdeanu // Anca Uscatescu // Razvan Stanga // Adrian Nitu // Dorina Burcea // Maria Manole // Georgiana Cujba // Ondina Olariu // Amalia Boldea // Monica Gheorghe // Mihai Fetcu // Ioana Proca // Bogdan Nitu.


1.3. SOCIAL MEDIA

Viral Video

GOLD

Work: The Last of Us Part II Launch Campaign
Client: PlayStation
Brand: PlayStation
Author: SmartPoint Consulting
Team: Ghimpețeanu Daniela, PlayStation Balkans PR&Marketing Manager, PlayStation // Slapciu Alina, PlayStation Romania PR&Marketing Manager, PlayStation // Ștefan Octav, PR Manager, SmartPoint Consulting // Andrei Cristina, PR Consultant, SmartPoint Consulting.

Viral Non Video

GOLD

Work: Valentine’s Day for Unofficial Relationships
Client: AmRest
Brand: Burger King
Author: MSL The Practice/ Publicis Romania
Other credits: Zenith
Team: Catalin Bran, Head of Digital Innovation & Social Media, MSL The Practice // Vlad Socianu, Art Director, Publicis Romania // Cosmin Anghel, Copywriter, Publicis Romania // Alin Nenciu, Marketing Manager, Burger King Romania & Bulgaria.


Social Media Pages

Nominee:

Work: ROM - Facebook Page
Client: Kandia Dulce
Brand: ROM Autentic
Author: MRM
Other credits: UM
Team: ROM Autentic: Gabriela Munteanu, Head of Marketing // Alina Crangă, Group Brand Manager // Elena Petrea, Senior Brand Manager
MRM: Cătălin Dobre, CEE Creative Director // Ioana Zamfir, Creative Director // Ion Cojocaru, Content Director // Laura Belc, Group Creative Director // Adina Stănescu, Group Creative Director // Cosmin Voicu, Copywriter // Laura Câtea, Art Director // Andrei Florian, Strategic Planner // Andreea Apostoliu, Strategic Planner // Codrin Bădescu, Social Media Strategist // Mădălina Ciocan, Social Media Manager // Andreea Sofrone, Group Account Director // Mădălina Anghel, Account Manager // Ana Smărăndescu, jr Account Manager // Tiberiu Munteanu, Head of AV McCann // Alexandru Platon, AV Producer McCann
UM: Monica Năstase, Media Planner // Cristian Ene, Digital Media Planner.


Social Media Special Mechanics

SILVER

Work: Înăuntru - the crowdsourced Instagram apartment building
Client: Dume de Mestecat & 441 Design Studio
Brand: Înăuntru
Author: Dume de Mestecat & 441 Design Studio
Other credits: Aural Eye - 3d mapping projection within the Street Delivery dedicated event
Team: Alina Filipoiu, 441 Design Studio – illustrator // Ștefan Leafă, 441 Design Studio - web designer // Alexandra Zegrean, 441 Design Studio – animator // Laura Ionescu, Dume de Mestecat - copywriter & editor // Ioana Zvâc, Dume de Mestecat - creative planner

Nominee:

Work: #goodplace
Client: ING Bank Romania
Brand: ING
Author: Jazz Communication
Team: Oana Oprea, Creative Planner // Adina Basag-Teodorescu, Copywriter // Vio Pintilie, Art Director // Andreea Ghenoiu, Group Creative // Ioana Cadîr, Group Account Director // Simona Dincă, Digital Account Manager // Corina Manole, Senior Content Marketing Specialist // Iuliana Duță, Social Media Manager.

Nominee:

Work: Pepsi – #SiIeriSiAzi TikTok Challenge
Client: PepsiCo
Brand: Pepsi
Author: Kubis
Other credits: OMD
Team: KUBIS: Ada Gheorghiu – Group Account Director // Stefania Bercu – Strategic Planner // Iulia Bivolaru – Account Manager // Sebastian Luba – Head of social media // Vlad Iosipescu – Social Media Manager // Maria Man - Social Media Manager // Dragos Aliciu – Senior Copywriter // Alexandra Aliman – Copywriter // Victor Firan – Art Director
PEPSI: Iuliana Dragomir – Sr. Brand Manager // Alexandra Constantin – Brand Manager // Ema Bădângă – Jr. Brand Manager // Georgiana Nițu – Jr. Brand Manager // Laurențiu Ion – Sr. Digital Marketing Manager // Oana Andone – Digital Specialist
OMD: Razvan Meirosu – Media Director // Mihnea Pretorian – Digital Director // Dana Constantin Digital Manager // Cristina Mares – Senior Media Manager // Maria Nita – Senior Media Manager // Irene Derasadurian – Media Manager // Cristiana Gherghelescu - Media Manager // Mihaela Bancila – Head od AdOperations


Influencer Marketing

GOLD

Work: A Fearless World
Client: Save the Children NGO
Brand: Ora de net – anti-cyberbullying platform
Author: Kubis
Team: Alin Marghidanu, Creative Director // Maria Teodorof, Group Creative Director // Anca Masek, Senior Art Director // Marius Goleanu, 3D artist // Cristina Schițco, Group Account Director // Ruxandra Șulea, Account Executive // Ștefan Chirițescu, Head of Strategy // Ștefania Bercu, Strategic Planner // Maria Man, Social Media Manager // Daniel Placintă, Chief Technology Officer // Dani Ivan, Team Leader // Silviu Ștefanescu, Senior Front-End Developer // Paul Mustăcescu, Back-End Developer // Ionuț Avadanei: Director of Photography // Marian Ciungu: Editor & Photographer // Teodora Stoica, Manager proiect Salvati Copiii // Andreea Hurezeanu, Coordonator parteneriate și promovare Salvati Copiii.

SILVER

Work: #TimeToRead
Client: Curtea Veche Association
Brand: Curtea Veche
Author: Leo Burnett
Other credits: MSL The Practice // Starcom // Saga
Team: Leo Burnett: Diana Alexa – Managing Director // Victor Stroe – Associate Director & Head of Strategy // Maria Sarivan – Strategic Planner // Vasilije Corluka - Chief Creative Officer // Adriana Pașcan - Creative Director // Silvia Grădinaru – Copywriter // Andrei Constantinescu - Art Director // Cătălin Cumpănașu – Copywriter // Claudia Drăghia – Graphic Designer // Fulvia Olaru – Brand Communication Manager // Sorin Deleanu – Producer // Alex Zlăvog – Producer // Dominic Timotin – Web Developer
Curtea Veche: Iren Arsene – President, Asociația Curtea Veche // Barna Nemethi – Director Executiv, Curtea Veche Publishing // Miruna Meiroșu – PR Manager, Asociația Curtea Veche

Nominee:

Work: LIDL Escape Kitchen
Client: Lidl Romania
Brand: Lidl Romania
Author: Snapshot Communication
Other credits: Wavemaker
Team: Oana Radu - Marketing Director, LIDL Romania // Mihai Cazacu - Advertising Manager, LIDL Romania // Kati Sandu - Marketing Project Manager, LIDL Romania // Alice Tomescu - Marketing Project Manager, LIDL Romania // Alina Țane - Digital Manager, LIDL Romania // Raluca Nistor - Social Media Specialist, LIDL Romania // Ionuț Cojocaru - Snapshot Communication, Creative Director // Ioana Zamfir - Snapshot Communication, Creative Director // Radu Nantu - Snapshot Communication, Copywriter // Diana Dobrin - Snapshot Communication, Copywriter // Florin Perișan - Snapshot Communication, Art Director // Cosmin Nicola - Snapshot Communication, Art Director // Andreea Apostoliu - Snapshot Communication, Digital Strategist // Adelina-Maria Luca - Snapshot Communication, Account Director // Alina Simion - Digital Media Planner, Wavemaker.

Nominee:

Work: Which Lay’s Is Yours?
Client: PepsiCo
Brand: Lay’s
Author: FriendsTBWA
Other credits: OMD
Team: PepsiCo: Group Brand Manager – Gabriela Ionescu // Brand Manager – Mircea Ciubotaru // Junior Brand Manager – Alexandra Bălăceanu // Digital Marketing Manager – Vlad Vlădescu // Junior Digital Analyst – Nadia Nofal
FriendsTBWA: Simplification Officer - Sorin Trâncă // Executive Creative Director - Adrian Preda a.k.a Predu // Group Creative Director - Andreea Golban // Art Directors - Fesus Barna, Răzvan Mic // Digital Strategist - Alecsandra Apostolescu Digital Social Media Manager - Andra Nicolescu // Account Director - Luiza Boerescu // Account Manager - Ioana Popescu // Junior Account Exec - Cristina Olaru // Head of Strategy - Dan Șendroiu
OMD: Digital Manager – Dana Constantin // Media Manager – Gabriela Grosu // Media Director – Carmen Privache

Category 2: Digital Strategies


2.1. COMMUNITIES


Brand Built Communities

SILVER

Work: ANAIS #IsolateViolence
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade Romania
Other credits: Production studio: Chainsaw Europe
Team: Mihai Gongu – Executive Creative Director // Roxana Nita – Group Creative Director // Robert Ghita, Alexandru Iliescu – Copywriters // Victor Trifan – Art Director // Marijus Pudar – 3D Designer // Monica Garbur – AV Director // Ana Maria Radulescu – Sr. Account Manager // Carmen Miruta – Client Service Director // Andrei Popescu – Head of Development // Cosmin Slabescu – Digital Project Manager
Chainsaw Europe – Production Studio: Dragos Tanase – VFX Editor // Andrei Vasilache – Sound Designer&Editor // Raluca Iutes – Producer // Alex Tihut, Dana Tapalaga, Radu Banzaru, Mathea Ghinea – Actors
ANAIS Association: Carmen Nemes – ANAIS Association’s President // Mihaela Mangu – ANAIS Association’s Executive Director // Giulia Crisan – ANAIS Association’s Attorney

Nominee:

Work: Vote not Trade (Vot Nu Troc)
Client: Funky Citizens
Brand: Funky Citizens
Author: Kubis
Team: Kubis: Vlad Popovici- Managing Director // Alin Marghidanu- Creative Director // Carina Toma- Group Creative Director // Victor Firan- Art Director // Stefania Bercu – Strategic Planner // Stefan Chiritescu- Head of Strategy // Silviu Stefanescu- Front end developer // Paul Mustacescu- Back end developer // Cristina Rugina- Front end developer // Daniel Placinta- Chief Technology Officer // Vlad Iosipescu- Social Media Manager // Sebastian Luba- Head of Social Media // Matei Paspan- Head of Media Performance // Ionut Avadanei – DOP, editor // Marian Ciungu – Photographer // Oana Carcei – Logistics Manager // Claudiu Mihalache – Logistics Manager
Funky Citizens: Elena Calistru, Cosmin Pojoranu, Andrei Bulearca, Laura Burtan, Anabella Costache, Ion Mates, Alis Socea
Other credits:
Gallery curators: George Popa / Gabriela Petre
Gift Shop Artists: Dan Perjovschi, Diana Papuc, Wanda Hutira, George Popa, Cofeteria, Dume de Mestecat
Pro-bono partners: Avanpost, Nod makerspace

Nominee:

Work: Mix Inside
Client: Prodal
Brand: Stalinskaya, Wembley London Dry Gin, Rose Mary Prosecco
Author: the Syndicate
Team: Creative Director - Florin Olingheru // Strategy Director - Razvan Vasiloiu // Client Service Director - Valentin Vernea // Senior Art Director - Diana Gilea // Senior Copywriter - Ovidiu Anghel // Account Manager - Lucia Bobi // Account executive - Laura Vernea // Video & Digital Producer - Mihai Secuianu // Senior Brand Manager - Paul Aparaschivei // Brand Manager - Alya Tahir // Junior Brand Manager - Ana Constantinescu // Marketing Manager - Cristina Radu // Executive Director - Mia Karimzadeh


2.2. ONLINE BRANDED CONTENT

GOLD

Work: ROM – Toma Corunt for president
Client: Kandia Dulce
Brand: Rom Autentic
Author: MRM
Other credits: UM, McCann
Team: ROM Autentic: Gabriela Munteanu - Head of Marketing // Alina Crangă - Group Brand Manager // Elena Petrea - Senior Brand Manager
MRM: Cătălin Dobre - CEE Creative Director MWG // Simona Suman - Creative Director // Ioana Zamfir - Creative Director // Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Adina Stănescu - Group Creative Director // Ionut Raicu - Art director // Madalina Pop – Copywriter // Cosmin Voicu – Copywriter // Laura Câtea - Art director // Andreea Apostoliu - Digital Strategic Planner // Andreea Sofrone - Group Account Director // Marina Pirvan - Account Manager // Ana Smărăndescu - jr Account Manager // Tiberiu Munteanu - Head of AV McCann // Alexandru Platon - AV Producer McCann
UM: Alina Carasol - Group Account Director // Monica Năstase - Media Planner // Cristian Ene - Digital Media Planner // Cristina Grofu - Social Media Specialist

GOLD

Work: KFC - The Croppers
Client: KFC
Brand: KFC
Author: MRM
Other credits: UM, Golin
Team: KFC România: Monica Eftimie (Chief Marketing Officer), Roxana Mătășel (Strategic Marketing Director), Monica Douglas (Marketing Director), Ionela Văcaru (Brand Manager), Mihai Stanciu (Brand Manager), Tina Creţu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Claudia Bodnar (Social Media Specialist), Claudia Porojan (Senior PR & CSR Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager), Tania Nedelcu (Senior New Product Development Manager), Mariana Serafim (New Product Development Manager)
MRM România: Ionela Buta (Deputy CEO, Ion Cojocaru (Content Director / Regizor), Ioana Zamfir (Creative Director), Simona Suman (Creative Director), Corina Ioniţă (Group Creative Director / Head of Art Direction), Iaona Enache (Group Creative Director / Content Creator), Mihai Gîțu & Adina Ciocan (Art Directors), Claudia Cofaru (Account Manager), Oana Grasu (Group Account Director for regional accounts and special projects), Ruxandra Florescu (Regional Account Manager), Alexandru Budin (Head of Technology), Alexandra Vișan (Senior Developer / UX), Andrei Bălan (Head of Strategy)
Golin: Marina Constanda (Senior PR Manager), Ana-Maria Stoica (PR Manager), Bianca Ionescu (Media Associate), Alexandra Ion (Digital Manager), Cristina Stroiu (Digital Associate).

SILVER

Work: Eduard, the urban farmer
Client: Macromex
Brand: Edenia Foods
Author: Saatchi & Saatchi + The Geeks
Other credits: Starcom Romania
Team: Bogdan Costin - Creative Director, Saatchi & Saatchi + The Geeks // Teodora Ionică - Senior Copywriter, Saatchi & Saatchi + The Geeks // Octavian Catană - Senior Art Director, Saatchi & Saatchi + The Geeks // Mădălina Stoica - Account Manager, Saatchi & Saatchi + The Geeks // Ioana Brebu - Account Director, Saatchi & Saatchi + The Geeks // Vlad Petre - Managing Director, Saatchi & Saatchi + The Geeks // Dana Eustafievici - Media Communication Manager, Starcom Romania // Adrian Vladuț - Media Communication Manager, Starcom Romania // Manuela Tutunică - Media Performance Specialist, Starcom Romania // Andreea Ivanov - Performance Media Consultant, Starcom Romania // Oana Stîncel - Marketing Director, Macromex // Camelia Manoil - Senior Brand Manager, Edenia Foods // Georgiana Modoran - Junior Brand Manager, Edenia Foods // Ana Ocnaru - Communication & Digital Manager, Macromex

Nominee:

Work: BIO with YOU (BIO cu TINE)
Client: LIDL Romania
Brand: BIO
Author: MullenLowe Romania
Team: Silviu Antohe - Group Creative Director, MullenLowe // Mihai Costache - Group Creative Director, MullenLowe // Delia Mija - Art Director, MullneLowe // Ana-Maria Ciobotaru - Copywriter, MullenLowe // Radu Rebei - Art Director, MullenLowe // Raisa Soare - Copywriter, MullenLowe // Adrian Radu - AV Director, MullenLowe // Andra Panaitescu - Group Account Director, MullenLowe // Alexandra Todirică - Senior Account Manager, MullenLowe // Anca Duță - Account Manager, MullenLowe // Oana Radu - Marketing Director, LIDL Romania // Mihai Cazacu - Advertising Manager, LIDL Romania // Kati Sandu - Marketing Project Manager, LIDL Romania // Alice Tomescu - Marketing Project Manager, LIDL Romania // Raluca Băluță - Digital Project Manager, LIDL Romania // Raluca Nistor - Social Media Specialist, LIDL Romania,

Nominee:

Work: Bites by the Book (Bucate ca la Carte)
Client: LIDL Romania
Brand: Cămara Noastră
Author: MullenLowe Romania
Team: Silviu Antohe - Group Creative Director & Art Director, MullenLoweb // Mihai Costache - Group Creative Director & Copywriter, MullenLowe // Andra Vlăsceanu - Art Director, MullenLowe // Andreea Popa - Copywriter, MullenLowe // Adrian Radu - AV Director, MullenLowe // Andra Panaitescu - Group Account Director, MullenLowe // Alexandra Todirică - Senior Account Manager, MullenLowe // Oana Radu - Marketing Director, LIDL Romania // Mihai Cazacu - Advertising Manager, LIDL Romania // Kati Sandu - Marketing Project Manager, LIDL Romania // Alice Tomescu - Marketing Project Manager, LIDL Romania // Raluca Băluță - Digital Project Manager, LIDL Romania // Ioana Dumitrescu - Social Media Manager, LIDL Romania

Nominee:

Work: LIDL Escape Kitchen
Client: Lidl Romania
Brand: Lidl Romania
Author: Snapshot Communication
Other credits: Wavemaker
Team: Oana Radu - Marketing Director, LIDL Romania // Mihai Cazacu - Advertising Manager, LIDL Romania // Kati Sandu - Marketing Project Manager, LIDL Romania // Alice Tomescu - Marketing Project Manager, LIDL Romania // Alina Țane - Digital Manager, LIDL Romania // Raluca Nistor - Social Media Specialist, LIDL Romania // Ionuț Cojocaru - Snapshot Communication, Creative Director // Ioana Zamfir - Snapshot Communication, Creative Director // Radu Nantu - Snapshot Communication, Copywriter // Diana Dobrin - Snapshot Communication, Copywriter // Florin Perișan - Snapshot Communication, Art Director // Cosmin Nicola - Snapshot Communication, Art Director // Andreea Apostoliu - Snapshot Communication, Digital Strategist // Adelina-Maria Luca - Snapshot Communication, Account Director // Alina Simion - Digital Media Planner, Wavemaker.


2.3. DIGITAL BRAND EXPERIENCE

GOLD

Work: KFC - Killer Discounts
Client: KFC
Brand: KFC
Author: MRM
Other credits: McCann // UM, Golin
Team: KFC România: Monica Eftimie (Chief Marketing Officer), Roxana Mătășel (Strategic Marketing Director), Monica Douglas (Marketing Director), Ionela Văcaru (Brand Manager), Mihai Stanciu (Brand Manager), Tina Creţu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Claudia Bodnar (Social Media Specialist), Claudia Porojan (Senior PR & CSR Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager), Tania Nedelcu (Senior New Product Development Manager), Mariana Serafim (New Product Development Manager), Mihnea Brașoveanu (Junior Digital Brand Manager)
MRM România: Ionela Buta (Deputy CEO), Ioana Zamfir (Creative Director), Simona Suman (Creative Director), Ionuț Cojocaru (Content Director), Laura Belc (Group Creative Director), Adina Stănescu (Group Creative Director), Ionuț Raicu (Art Director), Mădălina Pop (Copywriter), Andreea Sofrone (Group Account Director), Claudia Cofaru (Account Manager), Simona Mocanu (Account Manager), Alexandru Budin (Head of Technology), Alexandra Vișan (Senior Developer / UX), Dany Manea (Senior Developer), Andrei Bălan (Head of Strategy), Ștefan Georgescu (Senior Planner)
Golin: Marina Constanda (Senior PR Manager), Ana-Maria Stoica (PR Manager), Bianca Ionescu (Media Associate), Alexandra Ion (Digital Manager), Cristina Stroiu (Digital Associate).

Nominee:

Work: KFC - The Croppers
Client: KFC
Brand: KFC
Author: MRM
Other credits: McCann // UM
Team: KFC România: Monica Eftimie (Chief Marketing Officer), Roxana Mătășel (Strategic Marketing Director), Monica Douglas (Marketing Director), Ionela Văcaru (Brand Manager), Mihai Stanciu (Brand Manager), Tina Creţu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Claudia Bodnar (Social Media Specialist), Claudia Porojan (Senior PR & CSR Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager), Tania Nedelcu (Senior New Product Development Manager), Mariana Serafim (New Product Development Manager)
MRM România: Ionela Buta (Deputy CEO, Ion Cojocaru (Content Director / Regizor), Ioana Zamfir (Creative Director), Simona Suman (Creative Director), Corina Ioniţă (Group Creative Director / Head of Art Direction), Iaona Enache (Group Creative Director / Content Creator), Mihai Gîțu & Adina Ciocan (Art Directors), Claudia Cofaru (Account Manager), Oana Grasu (Group Account Director for regional accounts and special projects), Ruxandra Florescu (Regional Account Manager), Alexandru Budin (Head of Technology), Alexandra Vișan (Senior Developer / UX), Andrei Bălan (Head of Strategy)
Golin: Marina Constanda (Senior PR Manager), Ana-Maria Stoica (PR Manager), Bianca Ionescu (Media Associate), Alexandra Ion (Digital Manager), Cristina Stroiu (Digital Associate).

Nominee:

Work: Animaterra 3 - Lumea Basmelor
Client: Kaufland Romania
Brand: Kaufland
Author: 50s Digital
Team: Alina Golopenta // Carmen Boer // Cosmin Ezaru // Cornel Crihana // Cristian David // Ionut Ciobanu


2.4. GAMIFICATION

GOLD

Work: Rompetrol Stay
Client: Rompetrol
Brand: Rompetrol
Author: GMP+WEBSTYLER
Other credits: Droids you are looking for // Screen Native // United Media
Team: Ioana Enache // Olga Ionescu // Serghei Sevcenco // Costin Marcu // Sorina-Fister Talasman // Teodora Dumitrescu // Cosmin Bumbacea // Rebecca Juverdeanu // Anca Uscatescu // Razvan Stanga // Adrian Nitu // Dorina Burcea // Maria Manole // Georgiana Cujba // Ondina Olariu // Amalia Boldea // Monica Gheorghe // Mihai Fetcu // Ioana Proca // Bogdan Nitu

SILVER

Work: Animaterra 3 - Lumea Basmelor
Client: Kaufland Romania
Brand: Kaufland
Author: 50s Digital
Team: Alina Golopenta // Carmen Boer // Cosmin Ezaru // Cornel Crihana // Cristian David // Ionut Ciobanu

Nominee:

Work: KFC - Killer Discounts
Client: KFC
Brand: KFC
Author: MRM
Other credits: McCann, UM, Golin
Team: KFC România: Monica Eftimie (Chief Marketing Officer), Roxana Mătășel (Strategic Marketing Director), Monica Douglas (Marketing Director), Ionela Văcaru (Brand Manager), Mihai Stanciu (Brand Manager), Tina Creţu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Claudia Bodnar (Social Media Specialist), Claudia Porojan (Senior PR & CSR Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager), Tania Nedelcu (Senior New Product Development Manager), Mariana Serafim (New Product Development Manager), Mihnea Brașoveanu (Junior Digital Brand Manager)
MRM România: Ionela Buta (Deputy CEO), Ioana Zamfir (Creative Director), Simona Suman (Creative Director), Ionuț Cojocaru (Content Director), Laura Belc (Group Creative Director), Adina Stănescu (Group Creative Director), Ionuț Raicu (Art Director), Mădălina Pop (Copywriter), Andreea Sofrone (Group Account Director), Claudia Cofaru (Account Manager), Simona Mocanu (Account Manager), Alexandru Budin (Head of Technology), Alexandra Vișan (Senior Developer / UX), Dany Manea (Senior Developer), Andrei Bălan (Head of Strategy), Ștefan Georgescu (Senior Planner)
Golin: Marina Constanda (Senior PR Manager), Ana-Maria Stoica (PR Manager), Bianca Ionescu (Media Associate), Alexandra Ion (Digital Manager), Cristina Stroiu (Digital Associate).

Category 3: Digital Campaigns


3.1. FMCG - Food

GOLD

Work: ROM – Toma Corunt for president
Client: Kandia Dulce
Brand: Rom Autentic
Author: MRM
Other credits: UM, McCann
Team: ROM Autentic: Gabriela Munteanu - Head of Marketing // Alina Crangă - Group Brand Manager // Elena Petrea - Senior Brand Manager
MRM: Cătălin Dobre - CEE Creative Director MWG // Simona Suman - Creative Director // Ioana Zamfir - Creative Director // Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Adina Stănescu - Group Creative Director // Ionut Raicu - Art director // Madalina Pop – Copywriter // Cosmin Voicu – Copywriter // Laura Câtea - Art director // Andreea Apostoliu - Digital Strategic Planner // Andreea Sofrone - Group Account Director // Marina Pirvan - Account Manager // Ana Smărăndescu - jr Account Manager // Tiberiu Munteanu - Head of AV McCann // Alexandru Platon - AV Producer McCann
UM: Alina Carasol - Group Account Director // Monica Năstase - Media Planner // Cristian Ene - Digital Media Planner // Cristina Grofu - Social Media Specialist

Nominee:

Work: Eduard, the urban farmer
Client: Macromex
Brand: Edenia Foods
Author: Saatchi & Saatchi + The Geeks
Other credits: Starcom Romania
Team: Bogdan Costin - Creative Director, Saatchi & Saatchi + The Geeks // Teodora Ionică - Senior Copywriter, Saatchi & Saatchi + The Geeks // Octavian Catană - Senior Art Director, Saatchi & Saatchi + The Geeks // Mădălina Stoica - Account Manager, Saatchi & Saatchi + The Geeks // Ioana Brebu - Account Director, Saatchi & Saatchi + The Geeks // Vlad Petre - Managing Director, Saatchi & Saatchi + The Geeks // Dana Eustafievici - Media Communication Manager, Starcom Romania // Adrian Vladuț - Media Communication Manager, Starcom Romania // Manuela Tutunică - Media Performance Specialist, Starcom Romania // Andreea Ivanov - Performance Media Consultant, Starcom Romania // Oana Stîncel - Marketing Director, Macromex // Camelia Manoil - Senior Brand Manager, Edenia Foods // Georgiana Modoran - Junior Brand Manager, Edenia Foods // Ana Ocnaru - Communication & Digital Manager, Macromex


3.2. FMCG - Drinks

SILVER

Work: EPIC BIRTHDAY
Client: Ursus Breweries
Brand: Ursus
Author: Leo Burnett
Other credits: Kubis Interactive, Media Investment, The Practice
Team: Leo Burnett: Victor Stroe - Associate Director and Head of Strategy // Corina Bratu - Senior Strategic Planner // Oana Nastase – Senior Digital Planner // Adriana Pascan - Executive Creative Director // Nadejda Ghilca – Senior Art Director // Teodor Chiripuci – Copywriter // Cristina Calota - Group Creative Director // Ionut Coanda – Senior Art Director // Alexandru Constantin – Copywriter // Mihai Stoica – Art Director // Ana Miculescu - Business Director // Andreea Balta - Senior Account Manager // Laura Coroiu - Account Executive // Alexandru Zlavog – Producer
Ursus: Anca Calugaritoiu – Brand Manager // Cristiana Cring – Brand Manager // Dragos Ardean – Junior Brand Manager // Victor Teiosanu – Premium Brands Director // Marek Dvorak – Marketing Vice President // Victor Popa – Integrated Communication Manager // Doinita Mihai – Media Manager // Carmen Grigoras – Junior Digital Manager // Mirela Vasile – Compliance and External Brand PR Manager // Lidia Grosan – External Communication Manager // Iulia Dobrescu – Senior Legal Manager

Nominee:

Work: URSUS RETRO MUSIC BATTLE
Client: URSUS
Brand: URSUS Retro
Author: Leo Burnett
Other credits: Kubis Interactive // The Practice // Media Investment // Universal Music
Team: Leo Burnett: Ana Miculescu - Business Director // Andreea Balta - Senior Account Manage // Laura Coroiu - Account Executive // Corina Bratu - Senior Strategic Planner // Victor Stroe - Associate Director and Head of Strategy // Adriana Pascan - Executive Creative Director // Cristina Calota - Group Creative Director // Ionut Coanda – Senior Art Director // Sorin Deleanu – Senior Producer // Alexandru Zlavog – Producer
Ursus: Anca Calugaritoiu - Brand Manager // Cristiana Cring - Brand Manager // Victor Teiosanu - Premium Brands Director // Marek Dvorak - Marketing Vice President // Victor Popa - Integrated Communication Manager // Adriana Negrea - Media Manager

Nominee:

Work: Pepsi Retro Studio
Client: PepsiCo
Brand: Pepsi
Author: DDB Romania
Other credits: KUBIS // OMD
Team: DDB: Roxana Memetea, Managing Partner // Roxana Țâmpău, Managing Director // Simina Leotescu, Strategy Director // Blanka Horvath, Account Director // Ștefan Vasilachi, Executive Creative Director
PepsiCo: Delia Corniciuc – Sr. Marketing Manager Beverages // Iuliana Dragomir – Sr. Brand Manager // Alexandra Constantin – Brand Manager // Ema Bădângă – Jr. Brand Manager // Georgiana Nițu – Jr. Brand Manager // Laurențiu Ion – Sr. Digital Marketing Manager Beverages // Oana Andone – Digital Specialist Beverages
KUBIS: Ada Gheorghiu – Group Account Director // Iulia Bivolaru – Account Manager // Stefania Bercu – Strategic Planner // Sebastian Luba – Head of Social Media // Vlad Iosipescu – Social Media Manager // Maria Man - Social Media Manager // Carina Toma - Group Creative Director // Victor Firan – Art Director // Dragos Aliciu – Senior Copywriter // Alexandra Aliman – Copywriter
OMD: Dana Constantin - Digital Manager // Maria Ilie – Senior Media Manager // Irene Derasadurian – Media Manager // Razvan Meirosu – Media Director

Nominee:

Work: Orangify your fun
Client: PepsiCo
Brand: Mirinda
Author: L2
Other credits: SQUAD.influencers // Creative VR // Golin // OMD // Propaganda
Team: Daian Man – Creative Mastermind L2 // Robert Lazăr - AR & Motion Designer L2 // Diana Căliman - Social Media Manager L2 // Ana Zambori - Art Director // Cristian Petrescu - Graphic Designer // Codin Orășeanu - Sr. Project Manager L2 // Adriana Bogdan - Client Service Director L2 // Ioana Ceapă - Head of Strategy & Partner L2 & SQUAD.influencers // Mih Lovin - Partner L2, SQUAD.influencers, :PGM! & Creative VR // Geia Manole - Influential Marketing Manager SQUAD.influencers // Geanina Rădulescu - Influential Marketing Manager SQUAD.influencers // Andrei Ionescu - Trend Researcher SQUAD.influencers // Alexandra Păun - Partner L2, SQUAD.influencers, :PGM! & Creative VR // Alex Dohotaru - Creative Mastermind & Partner Creative VR // Delia Corniciuc – Sr. Marketing Manager Beverages // Ioana Ciobotariu - Senior Brand Manager PepsiCo // Emanuela Bădângă – Junior Brand Manager PepsiCo // Laurențiu Ion - Digital Marketing Manager PepsiCo // Oana Andone - Digital Specialist PepsiCo


3.3. Retail

GOLD

Work: KFC - The Croppers
Client: KFC
Brand: KFC
Author: MRM
Other credits: McCann // UM // Golin
Team: KFC România: Monica Eftimie (Chief Marketing Officer), Roxana Mătășel (Strategic Marketing Director), Monica Douglas (Marketing Director), Ionela Văcaru (Brand Manager), Mihai Stanciu (Brand Manager), Tina Creţu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Claudia Bodnar (Social Media Specialist), Claudia Porojan (Senior PR & CSR Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager), Tania Nedelcu (Senior New Product Development Manager), Mariana Serafim (New Product Development Manager)
MRM România: Ionela Buta (Deputy CEO, Ion Cojocaru (Content Director / Regizor), Ioana Zamfir (Creative Director), Simona Suman (Creative Director), Corina Ioniţă (Group Creative Director / Head of Art Direction), Iaona Enache (Group Creative Director / Content Creator), Mihai Gîțu & Adina Ciocan (Art Directors), Claudia Cofaru (Account Manager), Oana Grasu (Group Account Director for regional accounts and special projects), Ruxandra Florescu (Regional Account Manager), Alexandru Budin (Head of Technology), Alexandra Vișan (Senior Developer / UX), Andrei Bălan (Head of Strategy)
Golin: Marina Constanda (Senior PR Manager), Ana-Maria Stoica (PR Manager), Bianca Ionescu (Media Associate), Alexandra Ion (Digital Manager), Cristina Stroiu (Digital Associate).

GOLD

Work: KFC - Killer Discounts
Client: KFC
Brand: KFC
Author: MRM
Other credits: McCann, UM, Golin
Team: KFC România: Monica Eftimie (Chief Marketing Officer), Roxana Mătășel (Strategic Marketing Director), Monica Douglas (Marketing Director), Ionela Văcaru (Brand Manager), Mihai Stanciu (Brand Manager), Tina Creţu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Claudia Bodnar (Social Media Specialist), Claudia Porojan (Senior PR & CSR Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager), Tania Nedelcu (Senior New Product Development Manager), Mariana Serafim (New Product Development Manager), Mihnea Brașoveanu (Junior Digital Brand Manager)
MRM România: Ionela Buta (Deputy CEO), Ioana Zamfir (Creative Director), Simona Suman (Creative Director), Ionuț Cojocaru (Content Director), Laura Belc (Group Creative Director), Adina Stănescu (Group Creative Director), Ionuț Raicu (Art Director), Mădălina Pop (Copywriter), Andreea Sofrone (Group Account Director), Claudia Cofaru (Account Manager), Simona Mocanu (Account Manager), Alexandru Budin (Head of Technology), Alexandra Vișan (Senior Developer / UX), Dany Manea (Senior Developer), Andrei Bălan (Head of Strategy), Ștefan Georgescu (Senior Planner)
Golin: Marina Constanda (Senior PR Manager), Ana-Maria Stoica (PR Manager), Bianca Ionescu (Media Associate), Alexandra Ion (Digital Manager), Cristina Stroiu (Digital Associate).

Nominee:

Work: Rompetrol Stay
Client: Rompetrol
Brand: Rompetrol
Author: GMP+WEBSTYLER
Other credits: Droids you are looking for // Screen Native // United Media
Team: Ioana Enache // Olga Ionescu // Serghei Sevcenco // Costin Marcu // Sorina-Fister Talasman // Teodora Dumitrescu // Cosmin Bumbacea // Rebecca Juverdeanu // Anca Uscatescu // Razvan Stanga // Adrian Nitu // Dorina Burcea // Maria Manole // Georgiana Cujba // Ondina Olariu // Amalia Boldea // Monica Gheorghe // Mihai Fetcu // Ioana Proca // Bogdan Nitu


3.4. Art, Culture, Media and Entertainment

SILVER

Work: The Last of Us Part II Launch Campaign
Client: PlayStation
Brand: PlayStation
Author: SmartPoint Consulting
Team: Ghimpețeanu Daniela, PlayStation Balkans PR&Marketing Manager, PlayStation // Slapciu Alina, PlayStation Romania PR&Marketing Manager, PlayStation // Ștefan Octav, PR Manager, SmartPoint Consulting // Andrei Cristina, PR Consultant, SmartPoint Consulting


3.5. Social campaigns, political and awareness messages

SILVER

Work: Your birthday rewrites the story
Client: Galantom
Brand: Galantom
Author: Jazz Communication
Other credits: Conan PR // NEXT
Team: Andrei Chirtoc, Project Manager, Galantom // Laszlo Bodor, Fundraising Manager, Galantom // Gabriel Solomon, Dev Manager, Galantom // Ruxandra Patrascu, Social Media, Galantom // Alexandra Vornicu, Digital platform support, Galantom // Valentin Suciu, Creative Partner, Jazz Communication // Andreea Ghenoiu, Creative Director, Jazz Communication //Razvan Raicu, Senior Art Director, Jazz Communication // Alexandra Vestineanu, Group Account Director, Jazz Communication // Emi Chitu, Account Executive, Jazz Communication // Dona Tescovschi, PR Director, Conan PR // Alexandra Popescu, PR Manager, Conan PR // Marina Vlădescu, PR Executive, Conan PR.

Nominee:

Work: #TimeToRead
Client: Curtea Veche Association
Brand: Curtea Veche
Author: Leo Burnett
Other credits: MSL The Practice // Starcom // Saga
Team: Leo Burnett: Diana Alexa – Managing Director // Victor Stroe – Associate Director & Head of Strategy // Maria Sarivan – Strategic Planner // Vasilije Corluka - Chief Creative Officer // Adriana Pașcan - Creative Director // Silvia Grădinaru – Copywriter // Andrei Constantinescu - Art Director // Cătălin Cumpănașu – Copywriter // Claudia Drăghia – Graphic Designer // Fulvia Olaru – Brand Communication Manager // Sorin Deleanu – Producer // Alex Zlăvog – Producer // Dominic Timotin – Web Developer
Curtea Veche: Iren Arsene – President, Asociația Curtea Veche // Barna Nemethi – Director Executiv, Curtea Veche Publishing // Miruna Meiroșu – PR Manager, Asociația Curtea Veche

GRAND PRIX DIGITAL CAMPAIGNS

Work: ROM – Toma Corunt for president
Client: Kandia Dulce
Brand: Rom Autentic
Author: MRM
Other credits: UM, McCann
Team: ROM Autentic: Gabriela Munteanu - Head of Marketing // Alina Crangă - Group Brand Manager // Elena Petrea - Senior Brand Manager
MRM: Cătălin Dobre - CEE Creative Director MWG // Simona Suman - Creative Director // Ioana Zamfir - Creative Director // Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Adina Stănescu - Group Creative Director // Ionut Raicu - Art director // Madalina Pop – Copywriter // Cosmin Voicu – Copywriter // Laura Câtea - Art director // Andreea Apostoliu - Digital Strategic Planner // Andreea Sofrone - Group Account Director // Marina Pirvan - Account Manager // Ana Smărăndescu - jr Account Manager // Tiberiu Munteanu - Head of AV McCann // Alexandru Platon - AV Producer McCann
UM: Alina Carasol - Group Account Director // Monica Năstase - Media Planner // Cristian Ene - Digital Media Planner // Cristina Grofu - Social Media Specialist

 

SPECIAL AWARD - BEST USE OF TECHNOLOGY

Work: KFC - Killer Discounts
Client: KFC
Brand: KFC
Author: MRM

 

SPECIAL AWARD – Winner YouTube Ads Leaderboard


Work: The Last of Us Part II Launch Campaign
Client: PlayStation
Brand: PlayStation
Author: SmartPoint Consulting

 

SPECIAL AWARD – BEST YOUTYUBE AD | People's Choice

Work: În familie facem mereu loc. Meriți să fii surprins
Client: Lidl România
Brand: Lidl România
Author: MullenLowe

 

 


SPECIAL AWARD – Traiascǎ Capra Vecinului

Work: The Last of Us Part II Launch Campaign
Client: PlayStation
Brand: PlayStation
Author: SmartPoint Consulting


DIGITAL CLIENT OF THE YEAR: KFC România

AGENCY OF THE YEAR: MRM România

 

Autor: Raul Bambu raul.bambupaginademedia.ro

Trimite un comentariu