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ARMA to make a Kantar Media audit, following a demand from Realitatea TV


televizorRomanian Association for Audience Measurement (ARMA) admitted a demand from Realitatea TV that is demanding an audit over the correctness of the audiences’ measurement process made by Kantar Media, writes.


Realitatea’s demand related to organizing an audit on Kantar Media was accepted through vote and, in the next period, the questions, content and the name of the company to make the audit are to be decided.

Realitatea TV complained to ARMA after one of its shows broadcasted on February 25 th, Life Time News, hosted by Amedeo Ene, registered, according to Kantar audiences, 0 audience points between 15.00 – 15.45.

Translation provided by AdHugger

Autor: Carmen Maria Andronache

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